Case Studies
Afreximbank Flagship Accelerator Program
Challenge: African entrepreneurs building solutions for intra-African trade, across cross-border payments, trade finance, and digital commerce, needed expert GTM and venture mentorship alongside Afreximbank's capital support.
Approach: Romel joined as Faculty, delivering structured sessions on GTM strategy, enterprise sales, venture readiness, and AI integration to the selected cohort of ten startups.
Outcome: Cohort founders gained practical revenue and fundraising frameworks alongside access to up to $250,000 in potential pre-seed or seed investment through Afreximbank's FEDA fund.
SCWomenInTech, Women in Tech Kenya
Challenge: Women-led tech founders across Africa needed structured mentorship and business advisory to move beyond early-stage and build sustainable, investor-ready ventures.
Approach: Romel partnered with SCWomenInTech, Africa's leading incubator program for women in technology, delivering mentorship and strategic advisory to program participants.
Outcome: Founders in the cohort gained hands-on GTM, sales, and startup ecosystem guidance as part of their structured incubator journey.
GTM & Sales · Diagnose
Yamalé
A pan-African AI LegalTech platform with strong interest but few paying users. A GTM Diagnostic combining their analytics, survey data, and user interviews to find where conversion breaks, buyer type by buyer type.
GTM & Sales · Advise
Remote Solutions Africa
A full BD process built on HubSpot, with every deal at a defined stage and a next action.
GTM & Sales · Embed
TsogaShop
A WhatsApp commerce platform: a fractional CRO and field sales sprints across Nairobi merchants, with lead and sprint trackers, demo scripts, and an AI sales assistant for the reps.
GTM & Sales · Outsource
PrimeTek Africa
Kenya market entry for an international platform. Romel is PrimeTek's in-market sales partner for its university system, PrimeMIS.
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