About Us

We help African founders and SMEs build the full growth engine.

Romel is a venture-focused consulting and ecosystem-building company helping African founders and SMEs move from early traction to scalable revenue and investment readiness.

Mission

To help African founders and businesses build a repeatable revenue engine and raise the capital to scale.

Vision

A generation of African companies that scale on their own revenue, technology, and terms.

A clear line

What we are. What we're not.

We are

  • A hands-on growth and venture-readiness partner
  • An AI-practical advisory
  • An ecosystem connector for accelerators and programs

We are not

  • A VC fund (yet)
  • A generic accelerator
  • A training-only company
  • A software reseller. We recommend what fits and disclose any commission we earn.
  • A one-off consultant shop

The team

100+ founders. 20+ programs. 5+ countries. 5 years doing the work.

Romel exists because our team has spent years inside the businesses we now advise: building revenue engines, getting companies investor-ready, and supporting the programs that back them.

Melvin Malanga

Melvin Malanga

Founder & Lead Consultant

Melvin founded Romel to help African startups build durable revenue engines and the credibility to raise capital. He leads GTM and sales consulting, AI advisory, and ecosystem strategy.

Jesse Karuga

Jesse Karuga

Venture Readiness & Capital Advisory Lead

Jesse leads Romel's venture readiness and capital advisory work, helping founders build the materials, narrative, and investor relationships they need to raise.

Mercy Apollo

Mercy Apollo

GTM & Sales Lead

Mercy leads go-to-market strategy and sales, keeping every client engagement running from kickoff to completion.

Tiffany Karanja

Tiffany Karanja

Ecosystem Development Lead

Tiffany builds Romel's relationships with accelerators, incubators, and institutional partners across Africa.

Denise Mutayi

Denise Mutayi

AI Advisory Lead

Denise leads Romel's AI work, designing practical solutions that automate workflows and get teams using AI in production.

Where we work

Based in Nairobi, built for Africa, working with founders across the continent and beyond.

Ready to build your next stage of growth?

Book a free 30-minute call → Contact Us